Teva (pronounced ‘teh-vah’) was created in 1982 by Mark Thatcher while he was working as a rafting guide in the Grand Canyon. On taking tourists through the rapids, Mark noticed the lack of proper shoes for river-based activities. Trainers take days to dry out and become waterlogged and heavy when submerged, whilst flip-flops come off the foot too easily.
The very first pair of Teva sandals were a nylon and Velcro watch strap attached to a pair of flip flops; the sports sandal was born. Originally marketed as ‘amphibious utility sandals’ effective for use in water sports, the first Teva’s sold well. So well in fact that two years later they became a fashionable choice for young, adventurous Americans and exploded in to the general outdoor market.
An injection of funding by Deckers in 1985 saw redesigned product and the invention of the Universal Strapping System, from this came the creation of the ‘Hurricane’ sandal which continues to be the base model for all of Teva’s sandals. Fun fact campers: Teva is an ancient Hebrew term for nature.