A Sea Change - Cotopaxi
Cotopaxi aren’t purely about product. It’s pretty damn important and they invest a lot of time and energy into creating their bags and clothing. But it’s not the be all and end all of their business, they exist for more than just this reason. And it makes for a sea change in what modern business should and could be.
Big companies end up being faceless, profit over everything else, disregarding of the important human element in the sum-of-its-parts. Cotopaxi take a different approach to this convention. Obviously in order to have a successful business there needs to be profit, but it shouldn’t come at the cost of their employee’s wellbeing and the environment. Their mantra is simply Do Good.
Cotopaxi has the advantage of being founded on this core principle, so they’re not in the position of having to force a square peg into a round hole in order to futureproof their business. As a certified B Corporation, they put 1% of their revenue towards addressing poverty and supporting community development through the Cotopaxi Foundation, which to date has given 42 grants in 6 countries supporting non-profit organisations.
With these admirable principles, Cotopaxi make excellent functional product. Focussing in on their Del Día collection of packs, which are all made in the Philippines. Cotopaxi utilise remnant fabric from factory overruns by other companies, which would otherwise go to waste, whilst giving Cotopaxi the ability to create products without the need to produce materials anew.
Further, in a move to empower their factory workforce, where a person may typically do one part of a process over and again day-in-day-out. Skilled individuals produce the entire bag, giving them a far broader skillset, in addition they have artistic licence to choose every element. Making a truly one-of-a-kind product.
It’s a process which fulfils those Do Good credentials and not at the cost of performance, all those remnant materials are fit for purpose overruns. These are bags built with performance and durability in mind, by a highly skilled workforce that have a fair crack of the whip, in an ethically sound environment. Sounds good to us.